Academy / Curriculum
The complete programme. One connected progression. Each step gives the next decision a stronger foundation.
The sequence / 15 modules
Lesson: Clarity Before Action
This module establishes the foundational clarity required for strategic growth, aligned decision-making, and organizational focus.
→Understand the role of clarity in leadership and operations
→Identify areas of organizational confusion or misalignment
→Develop a clarity-first mindset for decision-making
Taught in the live session with Chesed
Taught in the live session with Chesed
Lesson: Engineering a Usable Vision
Engineer a clear, compelling vision that guides long-term strategy and inspires your organization.
→Develop a long-term organizational vision
→Identify vision blockers
→Translate vision into strategic direction
Lesson: The AI Productivity Baseline
Use AI tools to enhance productivity, streamline workflows, and eliminate bottlenecks.
→Identify productivity gaps
→Choose between ChatGPT, Claude, Microsoft Copilot, and Google Gemini for daily work
→Automate repetitive tasks
Lesson: Designing Repeatable Systems
Build systems that support automation, consistency, and scalable operations.
→Create repeatable systems
→Build workflows with Zapier, Make, or n8n
→Reduce human error through structure
Lesson: Building an Integrated Digital Stack
Set up the digital infrastructure required for modern operations and AI integration.
→Identify where Zapier, Make, and n8n fit your operations
→Build a unified digital ecosystem
→Ensure infrastructure supports scale
Lesson: Giving the Organization a Consistent Voice
Develop a consistent brand voice that reflects your identity and resonates with your audience.
→Define brand tone
→Create voice guidelines
→Ensure consistency across platforms
Lesson: Designing the Content Engine
Build a content engine that produces consistent, high-quality content across platforms.
→Create a content system
→Use AI for content generation
→Develop a publishing schedule
Lesson: Targeting and Automating Marketing
Use AI tools to enhance marketing, improve targeting, and increase conversions.
→Understand the roles of Jasper, Canva AI / Magic Studio, HubSpot, and Mailchimp
→Improve targeting and segmentation
→Automate marketing workflows with HubSpot, Mailchimp, and Zapier
Lesson: Mapping the Path to Conversion
Build effective sales funnels that convert leads into clients.
→Understand funnel stages
→Improve conversion rates
→Automate follow-up systems
Lesson: Designing the Client Journey
Design the client experience after purchase so onboarding is clear, handoffs are owned, and retention is built through useful contact.
→Map the first 30 days after a client buys
→Create clear, useful client touchpoints
→Close handoff gaps across HubSpot, Mailchimp, and Zapier
→Build a respectful retention habit
Lesson: Scaling Without Losing Quality
Scale your operations while optimizing efficiency, systems, and performance.
→Recognize when a process is about to break
→Decide what to systemise and what to keep personal
→Choose an automation depth that fits the work
→Write a capacity plan naming the first three things to systemise
Lesson: Leading as a Steward
Develop leadership skills rooted in stewardship, responsibility, and ethical influence.
→Prepare for a hard conversation with clear questions
→Examine trade-offs without hiding costs
→Communicate a decision with care and clarity
→Keep decisions and accountability with the human leader
Lesson: Turning Legacy into Expansion
Build a legacy-driven strategy that supports long-term expansion and impact.
→Turn long-term values into practical growth goals
→Compare realistic expansion scenarios
→Preserve relationship context as the business grows
→Connect one repeatable growth workflow and review habit
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